Thursday, February 6, 2014

The Cocktail and The Bar

The Cocktail:  "It should stimulate the mind as well as the appetite. The well made cocktail is one of the most gracious of drinks. It pleases the senses. The shared delight of those who partake in common of this refreshing nectar breaks the ice of formal reserve. Taut nerves relax, taut muscles relax, tired eyes brighten, tongues loosen, friendships deepen, the whole world becomes a better place in which to live.”
- The Fine Art of Mixing Drinks. (1948) David A. Embury

The Bar:  It fosters a convivial community of compatriots…camaraderie with the staff and fellow regulars.  A great bar gives you a sense of belonging; it welcomes you with open arms and becomes an integral part of the neighborhood.  A great bar has the ability to become that "third place" or "third space."  It's not work and it's not home, bur rather that all important social space that's important for a civil society, civic engagement, and establishing feelings of "sense of place."
Cheers!

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